Solution-
 

Since the very first silent films, music has been essential to the storytelling process. Yet we can´t make audiobooks fit within that space. Because audiobooks differ from movies in the way it demands focus from its listeners. And unlike movies, there are no sounds that help you amplify the feelings you get when something happens to your favourite character. Simply by using sounds, movies have the power to make you feel through your ears in ways audiobooks could only dream of doing. Spotify strives to put the listening experience above all. But still, in the year 2023, there are no sounds or music in audiobooks. That becomes a problem when generation Z only has an attention span of 8 seconds, resulting in the sad fact that only 25% of young adults read for fun, and 59% say they prefer movies over listening or reading an actual book. Based on this, we created a concept around an improved audio experience capable of turning users favorite books to life through familiar soundtracks while letting them customize the story with the help of stems. Esthetically and tone-wise, our campaign revolves around Ying and yang. Essentially two entities that cannot exist without the other, just like audiobooks and music.