School project 2019 –
A collaboration with Berghs School of Communication and the client Most Studios
More info –
We developed a new concept that would contain lots of small campaigns to reach new potential customers in a new way. We wanted to focus on being actively constantly telling all their potential customers who Most Studios are and what makes them unique.
We created Creativity@Most
Creativity@Most is a concept that states that every month for one year, a person or a team from Most Studios will develop a new concept /idea for how they should approach new customers that month.
These concepts can be taken form digitally, physics product, event and they can be built around celebrations, theme days, trends / external events such as the current month. Every new concept should also have a CTA to easily be able to connect and contact Most Studios.
April Tools
Most Studios has knowledge in the startup world that large companies want
We built a concept for the 1st of April that is aimed at marketing departments
On April 1st, we usually trick and joke (April fools), we chose to twist it with an article that offers marketing managers April Tools how they can work and think more like a start up.
We attract them through an ad that shows one of the most annoying error messages 404 page not found, which attracts readers to our article in a playful way
Summer afterwork
At Most Studio's website they describe their "Brand Identity" as "the special sauce that sets you apart from everyone else". So we took special sauce and built a concept around it
Most special sauce is a BBQ sauce which is also an invitation to AW.
On the back of the bottle, there is the Most Secret Recipe, a recipe for what makes them Most and with an invitation to AW: This is Most secret recipe came to our AW to find out yours
This concept is aimed to the summer months and is an after-work that Most will host to meet new customers
JulMost
The last concept we developed was designed for Christmas
The hope is that Most Studio's knowledge will have increased during the year and that JulMosten can be a gift as a thank you for the year