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Geurilla marketing – 2021

Brief –
 
Create a guerrilla campaign to raise awareness for prostate cancer with blåbandet

More info/Solution –

This guerrilla campaign aims to reach out and create a buzz about prostate cancer so that more people will be encouraged to actually test for it in time. The poster were put around Södermalm in Stockholm in visible places so that they would be easy to see and a hope that people would stop and actually look at them.

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